BOOGII

Summary

THUNKER: I find it sometimes helpful to imagine what one would smell like if they were a candle.

STATUS: COMPLETED (2022)

Boogii was a company active from 2021-2022 that came from a desired to test scaled-down strategies that better cater to small-and-medium businesses. These product & go-to-market strategies were previously validated at scale strategies with Volpsis's larger clients.

The goal of the project was to take a small business from 0-1 with a single product line to a profitable and sustainable business within 12 months.

After selling through multiple rounds of inventory as well as several events and retail/wholesale opportunities, the project ended with its final "Smells like Spring Event", bringing the 10 month co-operative effort to a close. It had validated the strategies for SMB and was profitable throughout.

Highlights from the project

• 12 highly-differentiated and customized fragrances combined from a fragrance library of over 130 ingredients
• 5 candle events, including corporate, public, and private
• 16 rounds of user testing, surveys, control groups,
• Sold out all inventory each limited production batch (100s)
• Deeply researched positioning for product launch and growth
• Total product, packaging, and e-commerce experience design
• Fragrance, material, burn, and safety testing process definition
• Logistics, shipping, fulfillment and wholesale management
• Self-funded & profitable throughout