{"sections":[{"title":"BOOGII Summary","heading":"Summary","verbatim":false,"ast":[{"t":"para","c":[{"t":"text","s":"THUNKER: I find it sometimes helpful to imagine what one would smell like if they were a candle. "}]},{"t":"para","c":[{"t":"text","s":"STATUS: COMPLETED (2022)"}]},{"t":"para","c":[{"t":"text","s":"Boogii was a company active from 2021-2022 that came from a desired to test scaled-down strategies that better cater to small-and-medium businesses. These product & go-to-market strategies were previously validated at scale strategies with "},{"t":"link","label":"Volpsis's","target":"volpsis","kind":"node"},{"t":"text","s":" larger clients. "}]},{"t":"para","c":[{"t":"text","s":"The goal of the project was to take a small business from 0-1 with a single product line to a profitable and sustainable business within 12 months."}]},{"t":"para","c":[{"t":"text","s":"After selling through multiple rounds of inventory as well as several events and retail/wholesale opportunities, the project ended with its final \"Smells like Spring Event\", bringing the 10 month co-operative effort to a close. It had validated the strategies for SMB and was profitable throughout."}]}]},{"title":"BOOGII Highlights","heading":"Highlights from the project","verbatim":false,"ast":[{"t":"list","items":[[{"t":"text","s":"12 highly-differentiated and customized fragrances combined from a fragrance library of over 130 ingredients"}],[{"t":"text","s":"5 candle events, including corporate, public, and private"}],[{"t":"text","s":"16 rounds of user testing, surveys, control groups, "}],[{"t":"text","s":"Sold out all inventory each limited production batch (100s)"}],[{"t":"text","s":"Deeply researched positioning for product launch and growth"}],[{"t":"text","s":"Total product, packaging, and e-commerce experience design"}],[{"t":"text","s":"Fragrance, material, burn, and safety testing process definition"}],[{"t":"text","s":"Logistics, shipping, fulfillment and wholesale management"}],[{"t":"text","s":"Self-funded & profitable throughout"}]],"line":1}]}],"dialogue":null,"embed":null}